Entries by Chris Wilkes

Heatmaps: Can Your DIY Research Tool Do This?

In the past when you wanted to go beyond simple charts and rudimentary insights into something more robust, you had to leave behind the cost effectiveness of do-it-yourself (DIY) tools and hire a marketing research firm. In fact, one of the primary advantages of engaging a more traditional marketing research agency was in their ability […]

2017: The Year of Insight Automation

Consumer research is among the areas in marketing that hardly budged during the digital revolution of the last decade. Unlike other facets of marketing that are becoming more digital- and cloud-based, marketing research has largely remained labor-intensive and human-centric. In 2016, Chiefmartec listed 3,874 marketing technologies in around 50 categories. However, consumer research is not […]