Entries by Shani Broner

The 5 Most Important Highlights from the GRIT Report

Since 2011, GreenBook has been publishing market research industry surveys to help researchers understand where the industry is, where it is going, and how they can adapt. The latest GreenBook Research Industry Trends (GRIT) Report is based on data collected in Q1 and Q2 of 2017. It includes 2,637 completed interviews of principally senior-level professionals […]

5 Trends That Are Reshaping Consumer Research

Knowing your market and listening to your customers are essential to the success of your business. Being in tune with your target’s preferences, motivations, and buying behavior enables you to adjust and tailor your products and services in ways that best suit them. Success is a result of focus. Guessing risks wasting precious resources. Being […]