Concept OptiWizer

OptiWizer was designed to help product and category managers and other business teams identify the ideas and concepts most likely to succeed—whether it’s a new product design, packaging, a new logo or name, or even digital or traditional advertising. By using the technology embedded in our platform, we can provide answers that are timely and more affordable than anything else in the market today.

OptiWizer lets you test any idea, expressed in any format—text, image, or video—at virtually any stage of development—from a large number of white-card, early stage ideas, to a shortlist of final concepts before launch. With OptiWizer, you’re always in-synch with your consumers.


Concept Optiwizer