Customer Loyalty and Satisfaction research uncovers the drivers and parameters affecting the likelihood of customers to repeat purchases of a service or product. The research dives into questions such as target market composition, consumer priorities vs. performance as they relate to product features and attributes, and frequency of purchase. It also helps in identifying potential attrition and overcoming potential switchers.
The results of Customer Loyalty and Satisfaction research reveal the level of loyalty, why customers leave, and what it takes to bring them back. Customer satisfaction is scrutinized at multiple levels and results can also be tracked over time.