Idan Geva, Wizer’s Chief Business Officer: How You Move the Needle with Consumer Research

Watch Idan Geva, Wizer’s Chief Business Officer, discusses a case study that shows the impact of research on business results.

“Clients always have hypotheses, but being able to see it come to life with research was really exciting for them! Not only that we were able to completely improve their end-to-end research process, we also saw a 500 bps improvement in perception of fit and as a result of that in revenue.” See Idan Geva, Wizer’s Chief Business Officer, talking about a case study that shows the impact of research on business results.

 

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