Leverage A.I. to slice through survey data harmonized with machine-extracted stimulus data, to discover and optimize your best product ideas, claims, and packaging concepts.
Wizer users surveys with two main parts:
- Concept acceptance – first impression, likeability, key benefits, drivers and unmet needs .
- Concept diagnostics – relevance, credibility, brand fit, salience, consideration, advocacy.
Results are combined with stimuli analysis – using computer vision and natural language processing techniques to extract additional concept attributes and enrich the survey database with potential visual influencers/themes/etc.