Leverage A.I. to slice through survey data harmonized with machine-extracted stimulus data, to discover and optimize your best product ideas, claims, and packaging concepts.

Wizer users surveys with two main parts:

  1. Concept acceptance – first impression, likeability, key benefits, drivers and unmet needs
.
  2. Concept diagnostics – relevance, credibility, brand fit, salience, consideration, advocacy.

Results are combined with stimuli analysis – using computer vision and natural language processing techniques to extract additional concept attributes and enrich the survey database with potential visual influencers/themes/etc.

 

Contact a Wizer Expert
Wizer & Sodastream
Discover how Wizer helped SodaStream leverage market research to make strategic executive decisions. Jodi Ben-Meir, category manager at SodaStream, discusses her experience working with Wizer on a variety of marketing research projects.

Syneron Candela
Learn how Wizer helps Syneron Candela identify brand equity opportunities quickly and affordably
Download PDF
Tiny Love
Wizer researches four multinational markets for toy & baby products leader Tiny Love – for the price of one market
Download PDF

Pin It on Pinterest