Our concept testing solution was designed to help product and category managers and other business teams identify the ideas and concepts most likely to succeed—whether it’s a new product design, packaging, a new logo or name, or even digital or traditional advertising. By using the technology embedded in our platform, we can provide answers that are timely and more affordable than anything else in the market today.

Wizer’s concept testing lets you test any idea, expressed in any format—text, image, or video—at virtually any stage of development—from a large number of white-card, early stage ideas, to a shortlist of final concepts before launch. With concept testing, you’re always in-synch with your consumers.

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Business Questions

The concept that resonates best with consumers
The concept that performs best in key parameters / main KPIs
The concept that fits best with brand equity
Key deliverable messages of the different concepts
Identification of each concept’s greatest potential and how to
Wizer & Sodastream
Discover how Wizer helped SodaStream leverage market research to make strategic executive decisions. Jodi Ben-Meir, category manager at SodaStream, discusses her experience working with Wizer on a variety of marketing research projects.

Case Studies

Maurices Case Study
Learn how Wizer helped maurices discover new growth potential, revamp garment fit, and boost fit perception by 500 BPS
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Tiny Love
Wizer researches four multinational markets for toy & baby products leader Tiny Love – for the price of one market
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