Consumer habits and Behavior research addresses many touch points across the customer journey. It reveals key purchase attributes and drivers, the importance of specific benefits such as features, menu items and slogans.

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Business Questions

Key drivers for purchase
Usage frequency
Most significant product benefits
User composition
Purchase potential
Wizer & Sodastream
Discover how Wizer helped SodaStream leverage market research to make strategic executive decisions. Jodi Ben-Meir, category manager at SodaStream, discusses her experience working with Wizer on a variety of marketing research projects.

Syneron Candela
Learn how Wizer helps Syneron Candela identify brand equity opportunities quickly and affordably
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Tiny Love
Wizer researches four multinational markets for toy & baby products leader Tiny Love – for the price of one market
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