“What is the optimal price?” is each marketer’s most challenging question. A higher price may limit product adoption; a lower price may leave money on the table. Product positioning and perceived value are also affected by price.

Pricing research provides answers to queries about customer willingness to pay, a product’s perceived value, the value of specific product features and customer price sensitivity.

Such pricing studies combined with other research, such as new product or service development and concept testing, can provide practical direction at making smart, data-driven pricing decisions.

Contact a Wizer Expert

Business Questions

Product or service value drivers
Willingness to pay
Price sensitivity
Impact of features on price
Wizer & Sodastream
Discover how Wizer helped SodaStream leverage market research to make strategic executive decisions. Jodi Ben-Meir, category manager at SodaStream, discusses her experience working with Wizer on a variety of marketing research projects.

Maurices Case Study
Learn how Wizer helped maurices discover new growth potential, revamp garment fit, and boost fit perception by 500 BPS
Download PDF
Tiny Love
Wizer researches four multinational markets for toy & baby products leader Tiny Love – for the price of one market
Download PDF
You’ll be in good company

Pin It on Pinterest