Our Core Technology: KEIRA

KEIRA is a breakthrough technology that performs complex research & data-analysis tasks at a large scale. It leverages different A.I. techniques and "smart data" architecture to perform tasks in three main areas:

Streaming research by digitizing and automation data collection, processing and analysis.
Generating holistic insights, by ingesting and harmonizing rich multi-sourced data.
Combining Qual and Quant research or primary and secondary research in a single platform.

KEIRA's Capabilities:

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Wizer solutions powered by KEIRA

KEIRA powers research solutions by combining cutting-edge methods with data from social, search, sales and other sources. This enables the holy grail of having both Qual (at scale) and Quant in a single digital methodology.

Concept
Leverage A.I. to slice through survey data harmonized with machine-extracted stimulus data, to discover and optimize your best product ideas, claims and packaging concepts.
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Brand
Understand your consumers' brand perceptions by augmenting surveys with rich data sources to get a holistic view of your brand.
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Trend
By analyzing countless correlations and leveraging deep learning, Wizer will detect, analyze and forecast the next trends in your industry.
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“We’re thrilled with the insights that Wizer delivered! Wizer has managed to combine stellar customer experience with a tremendous business value for us.

Kristin Anderson
Head of consumer insights

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