Our secret sauce: the building blocks approach

Respondents simply click on the area of an image, such as an ad or pack design, that first grabs their attention, and the elements they like and dislike. They then write why. These open-ended responses are attached to the heatmap, and a simple click on a section of the image instantly reveals the associated comments.

This presents a piece of text to respondents, who can highlight specific words, sentences and paragraphs that catch their eye. For each item selected, an open-ended response is attached to identify what they like or dislike about it. By clicking on a selection, the platform allows researchers to immediately review all the comments for that chosen part of the text.

Discover the importance and performance of various product features compared to customized attributes you choose. Answers are automatically mapped to provide an added, automated layer of analysis so you can instantly visualize the importance attached to each attribute and how your product is performing against each one.

Test a large range of product design variations, such as style, color and size. Then let Getwizer’s algorithm analyze the responses to present the most popular ones and the expected increase in reach they will provide. This allows you to select the optimum design variations to gain maximum market reach.

Allow respondents to quickly indicate which are your product’s most and least important product attributes using this automated module. Pitting attributes against each other forces respondents to prioritize them (rather than concluding that all attributes are important). Upon completion you can quickly visualize each attribute and the percentages of people who rated it least important, most important or did not rank it at all.

This pricing sensitivity analysis model allows you to identify the optimal price for your product. The results are represented visually in graph form plotting out the optimal price point computed by the algorithm (based on the intersection of responses from too cheap/cheap to expensive/too expensive)

Select and present various price points to respondents to allow them to choose how much they would pay for your product. The results are automatically presented in a chart highlighting the optimal revenue-maximizing price points.

Get second-by-second feedback as respondents watch your ad. Through the use of a slider bar they can constantly choose from various emotional responses to create a new data point. The results are visualized on a graph plotting out positive and negative responses for each second of the video.

Getwizer automated consumer testing allows for respondents to be exposed to complex virtual shelving environments using eye-catching tests to ascertain how it affects product visibility. The results are automatically displayed using heatmaps to represent the location of the product that first caught their attention.

Using easy-to-create virtual supermarket shelves, respondents are invited to find your product. This is timed and a heatmap shows where and how quickly they found your product. This provides real behavior rather than stated behavior, to optimize your results.

Test the impact of your packaging and advertisements by flashing them on screen for a split second before respondents complete open-ended questions about what they saw. The responses are automatically analyzed with the main elements that impacted respondents detailed in a clickable heatmap.