When brands are looking to get to grips with consumer behavior and perceptions, quantitative research is their go-to solution. But quant research often fails to capture the 'why' behind consumer ...
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Talking research Agile Qual Solutions: Bringing Numbers to Life and Delivering Affordable Insights to Research Data 4 min -
Talking research Demand for Getwizer’s Insights Reports Increases by 125% To Help Transform Research into Actionable Insights - By Getwizer Team 4 minHarnessing the power of research data and transforming it into actionable insights can be a formidable challenge. That's where Getwizer steps in with its groundbreaking insights capabilities ...
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Talking research 2022: The Year Market Research Became Faster, More Insightful and Even More Cost Effective - By Getwizer Team 5 minDriven by innovation, Getwizer has been constantly evolving, adding new features and enhancing others, to keep ahead of the fast paced requirements needed to keep track of the rapid changes in ...
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Talking research Focus on Natural Beauty Driving Growth in Skincare Sector - By Jody Kleinman 5 minSales of skincare products are on the rise, particularly among Gen Z and men, according to Getwizer research.
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News & PR PRESS RELEASE: Gambling and Gaming Habits Are Dictated by Your Gender and Generation - By Getwizer team 4 minNEW YORK, 28 September 2022 — Research conducted by Getwizer, the hybrid consumer insights platform, has found that almost 46% of American men but only just over 25% of women have placed a bet on ...
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Talking tech Getwizer’s New Features Deliver Even Faster Research - By Hilary Jones 2 minThree new additions to Getwizer’s hybrid consumer insights platform now enable an even quicker, more flexible and repeatable research process. Users can instantly duplicate individual elements of ... -
Talking tech The Top 5 Brands Gen Z and Gen Alpha Love to Love - By Jennifer Allison 5 minThere are many lessons for retailers and brands to learn by studying the top brands, revealed by Getwizer research, that younger generations are embracing. By Jennifer Allison Gen Alpha ... -
Talking tech How Getwizer’s building-block approach to consumer insight solutions translates AI and ... - By Getwizer Team 5 minIf there is one ‘new normal’ companies need to adapt to it is the constant unfolding changes in consumer behavior. These can be rapid and unpredictable, and can quickly erode the market share of ... -
Talking tech A Layered Approach to Better Data Cleansing: How Getwizer Optimizes Survey Data through ... - By Alon Ravid 3 minThe quality of research data can make or break the business decisions that stem from it. Yet the raw data of market research is a mixed bag at best. Among the thousands of open-ended survey responses ... -
Talking tech Centralizing Your Research in One Knowledge Hub - By Oded Blank 3 minHow to put knowledge management at the heart of your organization The lack of a central location to easily store and quickly share insights data and research reports, means that most insight teams ... -
Talking tech Five Key Insights into Automating Your Research Process - By Alon Ravid 4 minAutomation frees up research teams to focus on what they do best During the recent Insights Platform Masterclass: How to Get Started With Research Automation, GetWizer’s SVP of Global Research ... -
Talking tech Augmented Analytics – The future of data analytics - By Alon Ravid 4 minHow to gain increased value from growing volumes of data. In the past years, businesses in most industries have shifted from having sparse data to having too much data. With the proliferation of data ... -
Talking tech Are we really on the verge of a tech inflection point in Market Research? - By Oded Blank 7 minPressure to provide faster, deeper and more cost-effective insights is driving change For many years now, the market research industry has been torn between the desire to align with heavy ... -
Talking tech Heatmaps: Can Your DIY Research Tool Do This? - By Oded Blank 2 minMaking advanced consumer insights more accessible In the past when you wanted to go beyond simple charts and rudimentary insights into something more robust, you had to leave behind the cost ... -
Talking tech How GetWizer uses AI and Smart Data - By Oded Blank 2 minKeynote presentation at IIeX North America 2018, by GetWizer’s Head of Strategic Innovation, Peter Mackey With AI, the possibilities for the market research industry is limitless. AI pushes the ... -
Talking tech How Can AI and Smart Data Benefit Market Research? - By Oded Blank 3 minMake your consumer research efforts smarter, faster and more cost-effective We hear the term “Artificial Intelligence” being used ever-more frequently. A disruptive technology said to ... -
Talking tech How getWizer Used AI to Complete a van Westendorp for $500 - By Oded Blank 4 minQuickly understand how consumer preferences impact pricing decisions Conducting pricing research is an important step in uncovering the value that consumers place on products by revealing the price ...
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