Ensuring data quality has become an ever greater concern as market researchers grapple with the need to distinguish between genuine consumer responses and automated or fraudulent inputs. Identifying and mitigating such data distortions are now essential to maintaining the reliability and …
We are a tech/human hybrid
We leverage tech where it makes the most sense, and tap human expertise for the deepest answers to your most pressing questions.
We’re your dedicated human research specialists. We know you, your work, and your brand – knowledge that follows us from one study to the next, allowing us to standardize and democratize consumer research across your organization.
We help you to make the most of WizerOne, so that you can focus on what you do best: coming up with brilliant ideas and making the decisions that drive business.
We’re a group of handpicked research specialists in charge of running your research for maximum impact, at scale
Senior Director, Global Research
“Combining technology with expert researchers provides agility, flexibility and consultation to tackle any research need. It’s incredibly valuable to be able to tailor research to specific business questions without the distraction of unnecessary metrics, and to do so with speed.”
SVP Global Research
“As a Wizer, you’re no longer forced that choice between majorly helping one or two stakeholders, or helping lots of them only a little. You provide an organization’s entire cross-section of insight and marketing managers with service that is transformative to them.”
Director, Qualitative Insights & Strategy
“Our tech-driven approach allows us to work nimbly and efficiently without compromising thoughtfulness and creativity. Providing quick turn data alongside analytical rigor, insightful discoveries, and strategic guidance, helps clients make decisions critical to driving their businesses forward.”
When brands are looking to get to grips with consumer behavior and perceptions, quantitative research is their go-to solution. But quant research often fails to capture the ‘why’ behind consumer actions and offer insights into intricate emotions, motivations, and the underlying reasons guiding …
Getwizer, the hybrid consumer insights platform, announced today the appointment of industry veteran Bruce Friend as its new CEO. Bruce is an industry-leading media and marketing insights executive with over 30 years of global experience in media measurement, entertainment research, brand insights …
Harnessing the power of research data and transforming it into actionable insights can be a formidable challenge. That’s where Getwizer steps in with its groundbreaking insights capabilities, delivered by its elite research consultants. This team of Wizers, with backgrounds in management consulting …
At the heart of Getwizer is a unique hybrid approach that integrates the very best of tech with the very best human expertise available to deliver a custom, quick and surprisingly affordable research experience.
Driven by innovation, Getwizer has been constantly evolving, adding new features and enhancing others, to keep ahead of the fast paced requirements needed to keep track of the rapid changes in consumer behavior.
The popularity of NFTs (Non-Fungible Tokens) remains limited with just under 11% saying they actually own one or more, according to research conducted by Getwizer, the hybrid consumer insights platform. While an additional 20.5% of respondents say they are knowledgeable about NFTs, almost 70% of …
NFTs offer brands multiple avenues to deliver value, but they will need to tackle the relatively low-levels of knowledge among consumers, according to Getwizer’s research.
With the winter holiday season about to kick off, over 70% of Americans have already taken a vacation during the summer of 2022, according to research conducted by Getwizer, the hybrid consumer insights platform. However, while Covid concerns dominated people’s fears when traveling over the past …
Sales of skincare products are on the rise, particularly among Gen Z and men, according to Getwizer research.
At the core of Getwizer’s operations is our secret sauce, our enabler: WizerOne. Powered by advanced AI and automation, this ever-learning technology breaks research down into optimizable building blocks, allowing for endless customization and keeping us – and you – truly cutting-edge.
1 Framework & audienceWorking hand in hand
From defining the target audience, through online panel setup, to vetting methods and best practices, Each element of your research project is customized in close collaboration with your dedicated Wizer. Your project is then programmed from the ground up, in practically no time, using WizerOne’s automated research building blocks.
2 Data processingQuick but not dirty: WizerOne AI data cleansing
Our artificial intelligence algorithm deploys a mix of approaches, including natural language processing and image analysis, to analyze survey responses for relevancy and readability. The algorithm automatically spots problematic data to apply real-time data cleansing, thus ensuring data integrity and the accuracy of your research insights.
3 Data analysisWisdom beyond information
WizerOne-powered consumer intelligence allows you to go from survey to insights to action within days, not weeks. Each client is assigned a dedicated Wizer who acts as their personal quant expert, to help analyze research results, thus delivering quality insights and driving better business decisions.
4 Advanced reportingDeliver pitch-perfect presentations
WizerOne auto-generates sleek reports in its dashboard, in addition to powerful PowerPoint presentations for superior data sharing. The use of clearly labeled data, impactful charts, and engaging design allows for faster understanding and consumption of research.
5 SharingDemocratize your data
WizerOne lets you instantly share research reports and set permissions for individual stakeholders – vastly improving the propagation and processing of data in and outside your organization.
6 Getting wiserBreak the ceiling
Getwizer lets you effortlessly centralize all research projects across the various business units and teams in your organization. Getting wiser means going beyond any one context and establishing a knowledge base that uncovers and tracks key benchmarks, norms, and market trends over time.
To us, tech-human convergence isn’t a
mere research philosophy or a new twist on existing methods.
It’s in our DNA.
You too can test anything, anytime, over and over again