We are a tech/human hybrid

We leverage tech where it makes the most sense, and tap human expertise for the deepest answers to your most pressing questions.

#meet-wizers

We’re your dedicated human research specialists. We know you, your work, and your brand – knowledge that follows us from one study to the next, allowing us to standardize and democratize consumer research across your organization.

We help you to make the most of WizerOne, so that you can focus on what you do best: coming up with brilliant ideas and making the decisions that drive business.

#research-specialists

Sandy Leftwich
Senior Director, Global Research

“Having this technology feels incredible, almost like a lightsaber – you immediately handle whatever the client throws at you, to the point that I can run and customize ten surveys a week.”
Shira Watermann
SVP Global Research

“As a Wizer, you’re no longer forced that choice between majorly helping one or two stakeholders, or helping lots of them only a little. You provide an organization’s entire cross-section of insight and marketing managers with service that is transformative to them.”

2022: The Year Market Research Became Faster, More Insightful and Even More Cost Effective

Driven by innovation, Getwizer has been constantly evolving, adding new features and enhancing others, to keep ahead of the fast paced requirements needed to keep track of the rapid changes in consumer behavior.

PRESS RELEASE: NFTs Failing to Gain Traction With Consumers, But Brands Should Remain Hopeful

The popularity of NFTs (Non-Fungible Tokens) remains limited with just under 11% saying they actually own one or more, according to research conducted by Getwizer, the hybrid consumer insights platform. While an additional 20.5% of respondents say they are knowledgeable about NFTs, almost 70% of …

Building Consumer Awareness is Key for NFT Success

NFTs offer brands multiple avenues to deliver value, but they will need to tackle the relatively low-levels of knowledge among consumers, according to Getwizer’s research.

PRESS RELEASE: Gas Prices and Extra Expenses Are Top Vacation Travel Concerns, Getwizer Research Finds

With the winter holiday season about to kick off, over 70% of Americans have already taken a vacation during the summer of 2022, according to research conducted by Getwizer, the hybrid consumer insights platform. However, while Covid concerns dominated people’s fears when traveling over the past …

Focus on Natural Beauty Driving Growth in Skincare Sector

Sales of skincare products are on the rise, particularly among Gen Z and men, according to Getwizer research.

Getwizer’s New Features Deliver Even Faster Research

Three new additions to Getwizer’s hybrid consumer insights platform now enable an even quicker, more flexible and repeatable research process. Users can instantly duplicate individual elements of research projects, copy and paste bulk items from one project to another and cross-tab questions to …

Sports Betting and iGaming Look Like Profitable Gambles for Brands

With another football season already in full swing, sports gambling is adding an increased element of entertainment to the on-field action as America’s love of gambling and gaming continues to soar, according to Getwizer research. Americans have splurged more than $125bn on legalized …

Gender-Fluid Clothing Popularity Driven by Gen Z and Gen Alpha

Back-to-school generations are more likely to explore clothing and make-up outside of the gender assigned at birth, according to new research by Getwizer. By Alex Frankel Schorr With millions of children throughout the US returning to school over the past few weeks, the debate regarding gender …

How Gen Z’s Media Usage Is Paving The Road To The Metaverse

With social media and gaming the most popular forms of entertainment, according to Getwizer research, brands are increasingly looking to develop virtual identities to communicate their values and beliefs to connect with Gen Z consumers. Gen Z’s purchasing power is on the rise, and brands are …

Majority of Consumers are Skeptical of Cryptocurrencies, but Younger Populations are More Enthusiastic

Getwizer’s research, in association with Variety VIP+, reveals cryptocurrencies face difficulties in becoming truly accepted by all consumers With Bitcoin and Ethereum falling sharply in value, after peaking late last year, and cryptocurrencies face a tough challenge to rehabilitate their image …

All the tech in one place

At the core of Getwizer’s operations is our secret sauce, our enabler: WizerOne. Powered by advanced AI and automation, this ever-learning technology breaks research down into optimizable building blocks, allowing for endless customization and keeping us – and you – truly cutting-edge.

Explain building blocks

#explore-journey

1 Framework & audience
Working hand in hand

From defining the target audience, through online panel setup, to vetting methods and best practices, Each element of your research project is customized in close collaboration with your dedicated Wizer. Your project is then programmed from the ground up, in practically no time, using WizerOne’s automated research building blocks.

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2 Data processing
Quick but not dirty: WizerOne AI data cleansing

Our artificial intelligence algorithm deploys a mix of approaches, including natural language processing and image analysis, to analyze survey responses for relevancy and readability. The algorithm automatically spots problematic data to apply real-time data cleansing, thus ensuring data integrity and the accuracy of your research insights.

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3 Data analysis
Wisdom beyond information

WizerOne-powered consumer intelligence allows you to go from survey to insights to action within days, not weeks. Each client is assigned a dedicated Wizer who acts as their personal quant expert, to help analyze research results, thus delivering quality insights and driving better business decisions.

See examples
4 Advanced reporting
Deliver pitch-perfect presentations

WizerOne auto-generates sleek reports in its dashboard, in addition to powerful PowerPoint presentations for superior data sharing. The use of clearly labeled data, impactful charts, and engaging design allows for faster understanding and consumption of research.

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5 Sharing
Democratize your data

WizerOne lets you instantly share research reports and set permissions for individual stakeholders – vastly improving the propagation and processing of data in and outside your organization.

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6 Getting wiser
Break the ceiling

Getwizer lets you effortlessly centralize all research projects across the various business units and teams in your organization. Getting wiser means going beyond any one context and establishing a knowledge base that uncovers and tracks key benchmarks, norms, and market trends over time.

Become a wiser organization