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With another football season already in full swing, sports gambling is adding an increased element of entertainment to the on-field action as America’s love of gambling and gaming continues to ...

Back-to-school generations are more likely to explore clothing and make-up outside of the gender assigned at birth, according to new research by Getwizer. By Alex Frankel Schorr With millions of ...

With social media and gaming the most popular forms of entertainment, according to Getwizer research, brands are increasingly looking to develop virtual identities to communicate their values and ...

There are many lessons for retailers and brands to learn by studying the top brands, revealed by Getwizer research, that younger generations are embracing.  By Jennifer Allison  Gen Alpha ...

Discovering the opinions, attitudes and behaviors of specific audiences is the key goal of research. But while defining these audiences can be relatively easy, finding them is far more difficult.