With the spending power of Gen Alpha and Gen Z rapidly evolving, companies looking to benefit will need to adapt to truly capture the hearts and minds of this new wave of consumers.
However, these digital-natives are more complex and far more diverse than Millenials and Gen X. This is forcing companies to embrace changes to meet the increased expectations Gen Z and Gen Alpha are demanding from them in terms of values, ethics and social credentials.
To fast track your understanding of the growing power of Gen Alpha and Gen Z, Meghan Roach, President & CEO at Roots joined Jennifer Allison, Head of Global Sales at Getwizer, to take a deep dive into compelling new Getwizer research and offer practical insights.
Watching the webinar, you will learn:
- The most important shopping habits for Gen Alpha and Gen Z in 2022
- Their diverse online and offline shopping preferences
- Why inclusiveness matters deeply to them
- How businesses need to adapt to create a positive brand and retail experience
Watch the How brands and retailers must adapt to attract Gen Alpha and Gen Z webinar here:
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