Insight reports Archives

Talking research The Future of Market Research Is AI-Powered — But Still Undeniably Human

- By Alex Frankel Schorr 3 min

From the very beginning, Getwizer was built on a simple belief: the best market research comes from blending automation and AI with human expertise. Long before today’s breakthroughs in generative ...
Talking research Light Years Ahead: How Getwizer Is Using AI to Transform Market Research

- By Alex Frankel Schorr 2 min

For more than a decade, Getwizer has been harnessing the power of AI to make market research faster, smarter, and more impactful. But the breakthroughs of the past few years—driven by generative and ...
Talking research Agile Qual Solutions: Bringing Numbers to Life and Delivering Affordable Insights to Research Data

- By Hilary Jones 4 min

When brands are looking to get to grips with consumer behavior and perceptions, quantitative research is their go-to solution. But quant research often fails to capture the 'why' behind consumer ...
Talking research Demand for Getwizer’s Insights Reports Increases by 125% To Help Transform Research into Actionable Insights

- By Getwizer Team 4 min

Harnessing the power of research data and transforming it into actionable insights can be a formidable challenge. That's where Getwizer steps in with its groundbreaking insights capabilities ...
Talking research Focus on Natural Beauty Driving Growth in Skincare Sector

- By Jody Kleinman 5 min

Sales of skincare products are on the rise, particularly among Gen Z and men, according to Getwizer research.

Talking research Building Consumer Awareness is Key for NFT Success

- By Alex Frankel Schorr 5 min

NFTs offer brands multiple avenues to deliver value, but they will need to tackle the relatively low-levels of knowledge among consumers, according to Getwizer’s research.
Talking research Focus on Natural Beauty Driving Growth in Skincare Sector

- By Jody Kleinman 5 min

Sales of skincare products are on the rise, particularly among Gen Z and men, according to Getwizer research.
Insight reports How Race Is Playing A Major Role In The NFT Boom

- By Alex Frankel Schorr 3 min

Variety and Getwizer joined forces to research the rapid growth of NFTs, who is buying them and what is hot and what’s not in the world of these digital assets. The world of NFTs has rapidly turned ...
Insight reports The uncomfortable truth — shopping for children can be an emotional rollercoaster ride

- By Oded Blank 4 min

While shopping with children can be a positive experience for parents, the process can also be a nightmare resulting in frustration, stress and exhaustion, according to exclusive research by ...
Talking research How Gen Alpha and Gen Z are changing the relationship between fashion brands, retail and our ...

- By Oded Blank 5 min

Getwizer’s research highlights the unique needs of this new wave of evolving consumers The fall from grace of Abercrombie & Fitch, captured in a new Netflix documentary, should act as a warning ...
Talking research Getwizer 2021 Research Highlights

- By Oded Blank 2 min

Delivering fast, cost-effective insights to power the decision-making of leading brands We’re proud to share with you some of the work we did this year with our customers, work that had tremendous ...
Insight reports Gen Z Turns to Social Media to Defeat Lockdown Loneliness

- By Oded Blank 3 min

They may be the most ‘connected’ generation in terms of digital technology, but Gen Z desperately desires the human touch and to feel part of a community, according to research by GetWizer and ...
Insight reports New study reveals: Brands have no choice to tackle social issues (including BLM)

- By Oded Blank 5 min

Younger consumers are demanding that brands develop a clear social voice, according to research conducted by Getwizer in partnership with Wilson. On March 11, Mark Cuban, owner of the Dallas ...
Insight reports How Covid is changing consumer behavior

- By Oded Blank 1 min

A recent study conducted by Nielsen and Getwizer revealed how Covid is impacting consumer behavior. In a recent joint study by Getwizer and Nielsen, 75% of consumers said they would consider ...
Insight reports What Investors are Saying: Startups should re-forecast and re-strategize for 2020 given the ...

- By Oded Blank 2 min

In a recent investor study by Getwizer, more than half of the participants said that now either investing less or holding off on investments entirely. ATTRACTIVE OPPORTUNITIES The study revealed ...
Insight reports 2017 Holiday Shopping Trends: What Kids Want & What Parents Buy

- By Oded Blank 2 min

Insights into parents’ buying patterns for their children’s gifts during the holiday period Holiday shopping is one of the most anticipated activities of the year. With less than three weeks to go ...
Insight reports The 5 Most Important Highlights from the GRIT Report

- By Oded Blank 8 min

Since 2011, GreenBook has been publishing market research industry surveys to help researchers understand where the industry is, where it is going, and how they can adapt. The latest GreenBook ...

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