Insight reports

2017 Holiday Shopping Trends: What Kids Want & What Parents Buy

  • By Oded Blank
  • December 10, 2017
  • 2 min
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Insights into parents’ buying patterns for their children’s gifts during the holiday period

Holiday shopping is one of the most anticipated activities of the year. With less than three weeks to go before Christmas, parents are hitting the buy button and making their shopping trips to get the best gifts for their kids.

The GetWizer 2017 Holiday Season and Kids’ Gift Study offers insights into parents’ buying patterns for their children’s gifts during the holiday period. By conducting “assisted interviews” with 700 parents and their children, the study gives a glimpse of what categories, brands, and toys are at the top of their lists. 

Here’s a rundown of interesting trends we uncovered in the research:

These are just a few of the top line insights from our research. If you would like to know more, check out the whitepaper. This is an exciting opportunity for brands to know more about their customers. 

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