How to choose a market research agency?
- September 17, 2015
- 3 min
Making sure that your company receives the best research deliverables possible is not only of paramount importance, but also quite straightforward, once you know the right criteria to select upon. It is imperative that you select the right partner that would provide you with what is in the core of your business decision process. We have gathered some pointers that we’d like to share with you, about how to choose the market research agency that gets to have direct impact on your most valuable business assets, i.e. your brand or product:
- UNDERSTANDING YOUR WORLD
The first thing that you would want to look for in an agency is: how well do they know my domain? They must possess extensive industry knowledge concerning the family of business problems you may have, even the ones you’re not yet aware of, and offer a wide range of plausible solutions, including industry norms, business process optimization, etc.
- DELIVERING FAST AND RELIABLE RESULTS
In today’s business world, time is getting increasingly shorter. The agency that you work with should have that sense of urgency translated into their deliverables, and be able to get results to you, sometimes even within a matter of hours, but mostly within a few short days, depending on complexity of the sampling.
- PAY WHAT’S REASONABLE
Paying for the services that you receive is all a part of owning a business, but you also want to make sure that you’re not overpaying your bargain. Finding an agency that offers a reasonable price and has a history of positive results is your best option. It is imperative that you don’t astray from your budget and/or get less than worthy information. don’t be tempted to paying for fancy names and brands if it’s unnecessary.
- FEEL THE PULSE: GET REAL-TIME ACCESSIBILITY
Being able to monitor the data as it’s being populated will give you the most up to date information. Take the time to let your agency know that you expect to have access to the data without time of day and location restrictions. having a working internet line should suffice.
- EMBRACING DATA
The benefit of a business relationship is to work with people that know how you work. You should be able to have access to your data, receive an executive summary, and get all of the information that you need without having to ask for further clarifications. Everything should be presented in a clear and concise manner that you understand merely by looking at.
If you want to find this particular agency with those unique capabilities and strong connection to your core business, GetWizer is the right choice for you, because not only is it an agency, but an automated agency – the world’s first!l
Here at GetWizer we are able to give you everything that you could need, and more. Contact us for more information on how we can help you to grow into a bigger and better business.
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