Traditional media, still popular with older demographics, is failing to attract a younger audience and will need to transition to more modern platforms if it is to survive. Streaming and gaming services becoming more popular.
NEW YORK, Oct. 21, 2021 /PRNewswire/ — Consumer insights platform GetWizer has partnered with Variety Intelligence Platform (Variety VIP+) to produce “The Demographic Divide” report, highlighting differences in media consumption between the various generations.
The results sound a stark warning for traditional television companies, which overall ranked the lowest in terms of entertainment value.
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