Light Years Ahead: How Getwizer Is Using AI to Transform Market Research

For more than a decade, Getwizer has been harnessing the power of AI to make market research faster, smarter, and more impactful. But the breakthroughs of the past few years—driven by generative and agentic AI—have supercharged what’s possible. Today, we’re proud to say that our clients describe our new initiatives as “light years ahead of other vendors.”

We’ve expanded our AI capabilities across the entire end-to-end research process, ensuring smarter insights and stronger decision-making at every step.

Smarter Data Collection

One of the biggest challenges in today’s digital landscape is the influx of AI-generated survey responses. At Getwizer, we’ve built tools that automatically detect and filter out these responses by identifying telltale patterns—such as the use of em dashes, semi-colons, or certain structured formats like bulleted lists. This ensures the data feeding into your business decisions is always authentic, reliable, and representative.

Conversational AI for Deeper Respondent Engagement

When interviewing respondents, our AI doesn’t stop at scripted questions. Instead, it uses conversational intelligence to ask highly relevant follow-ups in real time—probing deeper and uncovering nuances that would be missed in a traditional survey. This creates richer, more dynamic insights while still maintaining research rigor.

Next-Generation Reporting

Reporting has always been Getwizer’s strength, and it’s where the majority of our latest AI innovation shines. With our new AI Insights Agents, reports are now generated end-to-end—summaries, advanced analytics, tables, and visualizations included.

These agents aren’t just fast—they’re smart. They:

• Apply methodologies like Van Westendorp, Conjoint, and TURF automatically.
• Choose the right visualization—such as switching to a table when a chart would be too cluttered.
• Flag results that need caution, such as those based on low sample sizes.
• Perform Key Segment Analysis that automatically surfaces the most significant demographic differences across KPIs—saving hours of blind exploration.
• Write generative summaries and headlines not just for open-ends, but also for charts, graphs, and structured data, providing a full-picture narrative at a glance.

Blending Human Expertise with AI Innovation

At Getwizer, we believe the future of market research lies in the seamless fusion of AI innovation with human expertise. Automation and AI deliver speed, scale, and consistency—while our research experts ensure insights are contextualized, relevant, and actionable.

The result: a market research process that’s faster, deeper, and more precise than ever before.