News & PR

Report: Social Media Helps GenZers Cope With Loneliness

By Getwizer team
July 11, 2021
1 min

Back

GetWizer and Joy Ventures tracked Gen Z social media usage in the U.S. in March 2021 and found that YouTube and Instagram score top usage points with the 15- to-24-year-old demographic, followed by Snapchat and TikTok.

By gender, however, TikTok is number one for girls, while YouTube and Instagram tied for first place with boys.

The research was conducted via an online panel of 1,013 Gen Z participants, varying by age, gender, region, and ethnicity.

Talking research PRESS RELEASE: Gen Z and Men Driving Growth in Skincare Sector, According to Getwizer Research

New research unveiled by Getwizer shows that 23% of consumers are now buying more skincare products compared to the start of the pandemic back in March 2022. However, it is Gen Z and the younger ...
Talking research PRESS RELEASE: NFTs Failing to Gain Traction With Consumers, But Brands Should Remain Hopeful

The popularity of NFTs (Non-Fungible Tokens) remains limited with just under 11% saying they actually own one or more, according to research conducted by Getwizer, the hybrid consumer insights ...
Talking research Building Consumer Awareness is Key for NFT Success

NFTs offer brands multiple avenues to deliver value, but they will need to tackle the relatively low-levels of knowledge among consumers, according to Getwizer’s research.
Talking research PRESS RELEASE: Gas Prices and Extra Expenses Are Top Vacation Travel Concerns, Getwizer Research ...

With the winter holiday season about to kick off, over 70% of Americans have already taken a vacation during the summer of 2022, according to research conducted by Getwizer, the hybrid consumer ...
Talking research Focus on Natural Beauty Driving Growth in Skincare Sector

Sales of skincare products are on the rise, particularly among Gen Z and men, according to Getwizer research.
Talking tech Getwizer’s New Features Deliver Even Faster Research

Three new additions to Getwizer’s hybrid consumer insights platform now enable an even quicker, more flexible and repeatable research process. Users can instantly duplicate individual elements of ...
News & PR PRESS RELEASE: Gambling and Gaming Habits Are Dictated by Your Gender and Generation

NEW YORK, 28 September 2022 — Research conducted by Getwizer, the hybrid consumer insights platform, has found that almost 46% of American men but only just over 25% of women have placed a bet on ...
Talking research Sports Betting and iGaming Look Like Profitable Gambles for Brands

With another football season already in full swing, sports gambling is adding an increased element of entertainment to the on-field action as America’s love of gambling and gaming continues to ...
Talking research Gender-Fluid Clothing Popularity Driven by Gen Z and Gen Alpha

Back-to-school generations are more likely to explore clothing and make-up outside of the gender assigned at birth, according to new research by Getwizer. By Alex Frankel Schorr With millions of ...
Talking research How Gen Z’s Media Usage Is Paving The Road To The Metaverse

With social media and gaming the most popular forms of entertainment, according to Getwizer research, brands are increasingly looking to develop virtual identities to communicate their values and ...