Show them you care

In a recent joint study Nielsen and Wizer found that 75% of consumers would consider moving to CPG brands who care about those affected by COVID19.
CPG Brands who care

In a recent joint study by Wizer and Nielsen, 75% of consumers said they would consider switching to CPG brands that care about those affected by COVID19.


The study also revealed that Corona virus is accelerating the adoption of e-commece in the US:

22% Ordered groceries online for the first time

26% Ordered non-grocery items online for the first time

35% Ordered takeout from a local restaurant for the first time


More details on the joint Wizer/Nielsen study: 

https://www.nielsen.com/us/en/insights/article/2020/a-pandemic-dilemma-go-dark-on-consumers-or-maintain-brand-equity-through-a-cause/

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