In a recent joint study by Wizer and Nielsen, 75% of consumers said they would consider switching to CPG brands that care about those affected by COVID19.
The study also revealed that Corona virus is accelerating the adoption of e-commece in the US:
22% Ordered groceries online for the first time
26% Ordered non-grocery items online for the first time
35% Ordered takeout from a local restaurant for the first time
More details on the joint Wizer/Nielsen study:
