In a new post on iMedia Connection, Idan Geva, Co-founder of Wizer, says that while the Internet has changed many industries, marketing research has remained more or less the same. Read the full post to discover where the market research industry is heading and how it is going to change.
“Having worked in market research for over a dozen years, I believe that market research over the internet has not progressed much since 1990s. Commercially, it would appear that the last leap forward for online market research was led by SurveyMonkey — enabling marketers to harness the power of the internet for conducting self-serve web-based interviews. Can an industry that boasts aligning with technologies 5 to 10 (or more) years old congratulate itself and claim that it has thoroughly or even mildly evolved?”