We are a tech/human hybrid

We leverage tech where it makes the most sense, and tap human expertise for the deepest answers to your most pressing questions.

#meet-wizers

We’re your dedicated human research specialists. We know you, your work, and your brand – knowledge that follows us from one study to the next, allowing us to standardize and democratize consumer research across your organization.

We help you to make the most of WizerOne, so that you can focus on what you do best: coming up with brilliant ideas and making the decisions that drive business.

#research-specialists

Sonia Crespo
Senior Director, Global Research

“Combining technology with expert researchers provides agility, flexibility and consultation to tackle any research need. It’s incredibly valuable to be able to tailor research to specific business questions without the distraction of unnecessary metrics, and to do so with speed.”
Shira Watermann
SVP Global Research

“As a Wizer, you’re no longer forced that choice between majorly helping one or two stakeholders, or helping lots of them only a little. You provide an organization’s entire cross-section of insight and marketing managers with service that is transformative to them.”
Hilary Jones
Director, Qualitative Insights & Strategy

“Our tech-driven approach allows us to work nimbly and efficiently without compromising thoughtfulness and creativity. Providing quick turn data alongside analytical rigor, insightful discoveries, and strategic guidance, helps clients make decisions critical to driving their businesses forward.”

The Future of Market Research Is AI-Powered — But Still Undeniably Human

From the very beginning, Getwizer was built on a simple belief: the best market research comes from blending automation and AI with human expertise. Long before today’s breakthroughs in generative and agentic AI, we designed our platform to combine the speed and scale of technology with the …

Light Years Ahead: How Getwizer Is Using AI to Transform Market Research

For more than a decade, Getwizer has been harnessing the power of AI to make market research faster, smarter, and more impactful. But the breakthroughs of the past few years—driven by generative and agentic AI—have supercharged what’s possible. Today, we’re proud to say that our clients …

How Getwizer Ensures the Highest Levels of Data Quality With Its Unique Three-Layered Approach

Ensuring data quality has become an ever greater concern as market researchers grapple with the need to distinguish between genuine consumer responses and automated or fraudulent inputs. Identifying and mitigating such data distortions are now essential to maintaining the reliability and …

Agile Qual Solutions: Bringing Numbers to Life and Delivering Affordable Insights to Research Data

When brands are looking to get to grips with consumer behavior and perceptions, quantitative research is their go-to solution. But quant research often fails to capture the ‘why’ behind consumer actions and offer insights into intricate emotions, motivations, and the underlying reasons guiding …

Getwizer Announces Appointment of Veteran Insights Expert Bruce Friend as CEO to Drive Growth

Getwizer, the hybrid consumer insights platform, announced today the appointment of industry veteran Bruce Friend as its new CEO. Bruce is an industry-leading media and marketing insights executive with over 30 years of global experience in media measurement, entertainment research, brand insights …

Demand for Getwizer’s Insights Reports Increases by 125% To Help Transform Research into Actionable Insights

Harnessing the power of research data and transforming it into actionable insights can be a formidable challenge. That’s where Getwizer steps in with its groundbreaking insights capabilities, delivered by its elite research consultants. This team of Wizers, with backgrounds in management consulting …

Getwizer’s Dream Team Gets Stronger

At the heart of Getwizer is a unique hybrid approach that integrates the very best of tech with the very best human expertise available to deliver a custom, quick and surprisingly affordable research experience.

Ensuring …

2022: The Year Market Research Became Faster, More Insightful and Even More Cost Effective

Driven by innovation, Getwizer has been constantly evolving, adding new features and enhancing others, to keep ahead of the fast paced requirements needed to keep track of the rapid changes in consumer behavior.

PRESS RELEASE: NFTs Failing to Gain Traction With Consumers, But Brands Should Remain Hopeful

The popularity of NFTs (Non-Fungible Tokens) remains limited with just under 11% saying they actually own one or more, according to research conducted by Getwizer, the hybrid consumer insights platform. While an additional 20.5% of respondents say they are knowledgeable about NFTs, almost 70% of …

Building Consumer Awareness is Key for NFT Success

NFTs offer brands multiple avenues to deliver value, but they will need to tackle the relatively low-levels of knowledge among consumers, according to Getwizer’s research.

All the tech in one place

At the core of Getwizer’s operations is our secret sauce, our enabler: WizerOne. Powered by advanced AI and automation, this ever-learning technology breaks research down into optimizable building blocks, allowing for endless customization and keeping us – and you – truly cutting-edge.

Explain building blocks

#explore-journey

1 Framework & audience
Working hand in hand

From defining the target audience, through online panel setup, to vetting methods and best practices, Each element of your research project is customized in close collaboration with your dedicated Wizer. Your project is then programmed from the ground up, in practically no time, using WizerOne’s automated research building blocks.

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2 Data processing
Quick but not dirty: WizerOne AI data cleansing

Our artificial intelligence algorithm deploys a mix of approaches, including natural language processing and image analysis, to analyze survey responses for relevancy and readability. The algorithm automatically spots problematic data to apply real-time data cleansing, thus ensuring data integrity and the accuracy of your research insights.

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3 Data analysis
Wisdom beyond information

WizerOne-powered consumer intelligence allows you to go from survey to insights to action within days, not weeks. Each client is assigned a dedicated Wizer who acts as their personal quant expert, to help analyze research results, thus delivering quality insights and driving better business decisions.

See examples
4 Advanced reporting
Deliver pitch-perfect presentations

WizerOne auto-generates sleek reports in its dashboard, in addition to powerful PowerPoint presentations for superior data sharing. The use of clearly labeled data, impactful charts, and engaging design allows for faster understanding and consumption of research.

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5 Sharing
Democratize your data

WizerOne lets you instantly share research reports and set permissions for individual stakeholders – vastly improving the propagation and processing of data in and outside your organization.

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6 Getting wiser
Break the ceiling

Getwizer lets you effortlessly centralize all research projects across the various business units and teams in your organization. Getting wiser means going beyond any one context and establishing a knowledge base that uncovers and tracks key benchmarks, norms, and market trends over time.

Become a wiser organization