When brands are looking to get to grips with consumer behavior and perceptions, quantitative research is their go-to solution. But quant research often fails to capture the 'why' behind consumer ...
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Talking research Agile Qual Solutions: Bringing Numbers to Life and Delivering Affordable Insights to Research Data 4 min -
Talking research Demand for Getwizer’s Insights Reports Increases by 125% To Help Transform Research into Actionable Insights - By Getwizer Team 4 minHarnessing the power of research data and transforming it into actionable insights can be a formidable challenge. That's where Getwizer steps in with its groundbreaking insights capabilities ...
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Talking research 2022: The Year Market Research Became Faster, More Insightful and Even More Cost Effective - By Getwizer Team 5 minDriven by innovation, Getwizer has been constantly evolving, adding new features and enhancing others, to keep ahead of the fast paced requirements needed to keep track of the rapid changes in ...
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Talking research Focus on Natural Beauty Driving Growth in Skincare Sector - By Jody Kleinman 5 minSales of skincare products are on the rise, particularly among Gen Z and men, according to Getwizer research.
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News & PR PRESS RELEASE: Gambling and Gaming Habits Are Dictated by Your Gender and Generation - By Getwizer team 4 minNEW YORK, 28 September 2022 — Research conducted by Getwizer, the hybrid consumer insights platform, has found that almost 46% of American men but only just over 25% of women have placed a bet on ...
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Talking research How Getwizer Ensures the Highest Levels of Data Quality With Its Unique Three-Layered Approach - By Shira Watermann 3 minEnsuring data quality has become an ever greater concern as market researchers grapple with the need to distinguish between genuine consumer responses and automated or fraudulent inputs. Identifying ... -
Talking research Sports Betting and iGaming Look Like Profitable Gambles for Brands - By Shira Watermann 5 minWith another football season already in full swing, sports gambling is adding an increased element of entertainment to the on-field action as America’s love of gambling and gaming continues to ... -
Talking research How Getwizer Enables Brands to Test with the Right Audiences - By Shira Watermann 4 minDiscovering the opinions, attitudes and behaviors of specific audiences is the key goal of research. But while defining these audiences can be relatively easy, finding them is far more difficult. -
Talking research Going global: Why you need humans to get cultural context right - By Shira Watermann 4 minWhen conducting international research, language is not the only barrier that needs to be overcome. Each market and vertical will have its own unique attributes, no matter how familiar they may appear ...
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