Solutions

Consumer Insight Research Solutions

Brand Equity Tracking

Successful brands do not simply exist. They are tweaked, guided, refined and constantly groomed for success. 

Building a brand does not stop when success is achieved. It is a constant process. Every brand needs to continually build and develop to also maintain its level of success. Using getWizer to measure your brand equity will enable you to monitor, guide and accelerate your brand’s brand growth.

Key elements getWizer can constantly measure to track your brand’s performance include:

Equity

Understand the fundamental equity and personality attributes that differentiate your brand from the competition

Price

Learn how consumers gauge your brand in terms of the value and price equation. How is your price-point positioned and are there opportunities to provide higher value to the consumer?

Personality

What does your brand communicate to consumers? What personality do they associate with it? Is it serious, fun or boring?  

Marketing

How does your advertising resonate with consumers and how does it help differentiate your brand from the competition?