Talking research Archives | Page 2 of 3

Talking research The Future of Market Research Is AI-Powered — But Still Undeniably Human

- By Alex Frankel Schorr 3 min

From the very beginning, Getwizer was built on a simple belief: the best market research comes from blending automation and AI with human expertise. Long before today’s breakthroughs in generative ...
Talking research Light Years Ahead: How Getwizer Is Using AI to Transform Market Research

- By Alex Frankel Schorr 2 min

For more than a decade, Getwizer has been harnessing the power of AI to make market research faster, smarter, and more impactful. But the breakthroughs of the past few years—driven by generative and ...
Talking research Agile Qual Solutions: Bringing Numbers to Life and Delivering Affordable Insights to Research Data

- By Hilary Jones 4 min

When brands are looking to get to grips with consumer behavior and perceptions, quantitative research is their go-to solution. But quant research often fails to capture the 'why' behind consumer ...
Talking research Demand for Getwizer’s Insights Reports Increases by 125% To Help Transform Research into Actionable Insights

- By Getwizer Team 4 min

Harnessing the power of research data and transforming it into actionable insights can be a formidable challenge. That's where Getwizer steps in with its groundbreaking insights capabilities ...
Talking research Focus on Natural Beauty Driving Growth in Skincare Sector

- By Jody Kleinman 5 min

Sales of skincare products are on the rise, particularly among Gen Z and men, according to Getwizer research.

Talking research Getwizer’s New Features Deliver Even Faster Research

- By Hilary Jones 2 min

Three new additions to Getwizer’s hybrid consumer insights platform now enable an even quicker, more flexible and repeatable research process. Users can instantly duplicate individual elements of ...
Talking research Sports Betting and iGaming Look Like Profitable Gambles for Brands

- By Shira Watermann 5 min

With another football season already in full swing, sports gambling is adding an increased element of entertainment to the on-field action as America’s love of gambling and gaming continues to ...
Talking research Gender-Fluid Clothing Popularity Driven by Gen Z and Gen Alpha

- By Alex Frankel Schorr 4 min

Back-to-school generations are more likely to explore clothing and make-up outside of the gender assigned at birth, according to new research by Getwizer. By Alex Frankel Schorr With millions of ...
Talking research How Gen Z’s Media Usage Is Paving The Road To The Metaverse

- By Alex Frankel Schorr 5 min

With social media and gaming the most popular forms of entertainment, according to Getwizer research, brands are increasingly looking to develop virtual identities to communicate their values and ...
Talking research Majority of Consumers are Skeptical of Cryptocurrencies, but Younger Populations are More ...

- By Alex Frankel Schorr 4 min

Getwizer’s research, in association with Variety VIP+, reveals cryptocurrencies face difficulties in becoming truly accepted by all consumers With Bitcoin and Ethereum falling sharply in value ...
Talking research Turning Research Data Into Actionable Insights to Kickstart Decision Making

- By Alex Frankel Schorr 6 min

Developing actionable insights can be the most difficult part of any research project. This is why Getwizer’s insights capabilities ensure research starts to deliver from the get go, by providing ...
Talking research How Getwizer Enables Brands to Test with the Right Audiences

- By Shira Watermann 4 min

Discovering the opinions, attitudes and behaviors of specific audiences is the key goal of research. But while defining these audiences can be relatively easy, finding them is far more difficult.
Talking research Understand and Adapt to Changing Consumer Behavior Using Getwizer’s Powerful Tech/Human ...

- By Getwizer Team 2 min

Over the past number of years the daily routines and spending patterns of consumers have been turned on their head, forcing companies to rethink how they retain their existing clients and win new ...
Talking research Going global: Why you need humans to get cultural context right

- By Shira Watermann 4 min

When conducting international research, language is not the only barrier that needs to be overcome. Each market and vertical will have its own unique attributes, no matter how familiar they may appear ...
Talking research Turning COVID lemons into lemonade: a spotlight on IHUT

- By Oded Blank 3 min

Last January, the Getwizer consumer insights platform partnered with leading product sampling platform PINCHme to integrate IHUT (in-home usage testing) within Getwizer’s research offering – thus ...
Talking research 500 Billion Reasons Why Brands and Retailers Must Adapt Now to Embrace Generation Alpha

- By Getwizer Team 5 min

Brands that connect with Generation Alpha will find their influence on their parents’ purchasing decisions will pay dividends They are Gen Z’s successors and only just turned 12, but Generation ...
Talking research How Gen Alpha and Gen Z are changing the relationship between fashion brands, retail and our ...

- By Oded Blank 5 min

Getwizer’s research highlights the unique needs of this new wave of evolving consumers The fall from grace of Abercrombie & Fitch, captured in a new Netflix documentary, should act as a warning ...