Talking research Archives | Page 2 of 3

Talking research 2022: The Year Market Research Became Faster, More Insightful and Even More Cost Effective

- By Getwizer Team 5 min

Driven by innovation, Getwizer has been constantly evolving, adding new features and enhancing others, to keep ahead of the fast paced requirements needed to keep track of the rapid changes in ...
Talking research Focus on Natural Beauty Driving Growth in Skincare Sector

- By Jody Kleinman 5 min

Sales of skincare products are on the rise, particularly among Gen Z and men, according to Getwizer research.
News & PR PRESS RELEASE: Gambling and Gaming Habits Are Dictated by Your Gender and Generation

- By Getwizer team 4 min

NEW YORK, 28 September 2022 — Research conducted by Getwizer, the hybrid consumer insights platform, has found that almost 46% of American men but only just over 25% of women have placed a bet on ...
Talking research Sports Betting and iGaming Look Like Profitable Gambles for Brands

- By Shira Watermann 5 min

With another football season already in full swing, sports gambling is adding an increased element of entertainment to the on-field action as America’s love of gambling and gaming continues to ...
Talking research Gender-Fluid Clothing Popularity Driven by Gen Z and Gen Alpha

- By Alex Frankel Schorr 4 min

Back-to-school generations are more likely to explore clothing and make-up outside of the gender assigned at birth, according to new research by Getwizer. By Alex Frankel Schorr With millions of ...

Talking research Understand and Adapt to Changing Consumer Behavior Using Getwizer’s Powerful Tech/Human ...

- By Getwizer Team 2 min

Over the past number of years the daily routines and spending patterns of consumers have been turned on their head, forcing companies to rethink how they retain their existing clients and win new ...
Talking research Going global: Why you need humans to get cultural context right

- By Shira Watermann 4 min

When conducting international research, language is not the only barrier that needs to be overcome. Each market and vertical will have its own unique attributes, no matter how familiar they may appear ...
Talking research Turning COVID lemons into lemonade: a spotlight on IHUT

- By Oded Blank 3 min

Last January, the Getwizer consumer insights platform partnered with leading product sampling platform PINCHme to integrate IHUT (in-home usage testing) within Getwizer’s research offering – thus ...
Talking research 500 Billion Reasons Why Brands and Retailers Must Adapt Now to Embrace Generation Alpha

- By Getwizer Team 5 min

Brands that connect with Generation Alpha will find their influence on their parents’ purchasing decisions will pay dividends They are Gen Z’s successors and only just turned 12, but Generation ...
Talking research How Gen Alpha and Gen Z are changing the relationship between fashion brands, retail and our ...

- By Oded Blank 5 min

Getwizer’s research highlights the unique needs of this new wave of evolving consumers The fall from grace of Abercrombie & Fitch, captured in a new Netflix documentary, should act as a warning ...
Talking research The Top Five Essential Benefits of Getwizer’s IHUT

- By Oded Blank 6 min

Social distancing and stay-at-home mandates forced an almost complete shut down of CLTs (central location test facilities) over the past two years. This robbed many brands of the ability to conduct ...
Talking research Getwizer 2021 Research Highlights

- By Oded Blank 2 min

Delivering fast, cost-effective insights to power the decision-making of leading brands We’re proud to share with you some of the work we did this year with our customers, work that had tremendous ...
Talking research Becoming a One-Stop-Shop Consumer Research Platform Utilizing the Power of Partnerships

- By Oded Blank 6 min

How to build powerful and cost effective custom research programs in an instant Consumer research is rarely a seamless process. From questionnaire construction, focus group preparation, question ...
Talking research Getwizer Report Enhancement: Powering The Presentation of Data To Optimize Your Success

- By Oded Blank 3 min

Conducting research, collecting data and developing insights is wasted if you fail to effectively present and share the results. Because, let’s face it, gathering quality data and presenting the ...
Talking research Using Getwizer to Deliver Pitch-Perfect PowerPoint Presentations

- By Oded Blank 2 min

Create powerful, customizable presentations in seconds to optimize the delivery of your research findings Getwizer now offers users the ability to create sleek and creative PowerPoint ...
Talking research The Right Time To Explore The Way Brands Innovate

- By Oded Blank 3 min

Why brands need to reassess their offerings and drive innovation. In her (arguably) most famous song, Carly Simon says “You’re so vain, you probably think this song is about you”.
Talking research 5 Trends That Are Reshaping Consumer Research

- By Oded Blank 8 min

The need for deeper analysis in today’s noisy, data-driven world is driving innovation Knowing your market and listening to your customers are essential to the success of your business. Being in ...