Consumer Insights Resources

Talking research The Future of Market Research Is AI-Powered — But Still Undeniably Human

- By Alex Frankel Schorr 3 min

From the very beginning, Getwizer was built on a simple belief: the best market research comes from blending automation and AI with human expertise. Long before today’s breakthroughs in generative ...
Talking research Light Years Ahead: How Getwizer Is Using AI to Transform Market Research

- By Alex Frankel Schorr 2 min

For more than a decade, Getwizer has been harnessing the power of AI to make market research faster, smarter, and more impactful. But the breakthroughs of the past few years—driven by generative and ...
Talking research Agile Qual Solutions: Bringing Numbers to Life and Delivering Affordable Insights to Research Data

- By Hilary Jones 4 min

When brands are looking to get to grips with consumer behavior and perceptions, quantitative research is their go-to solution. But quant research often fails to capture the 'why' behind consumer ...
Talking research Demand for Getwizer’s Insights Reports Increases by 125% To Help Transform Research into Actionable Insights

- By Getwizer Team 4 min

Harnessing the power of research data and transforming it into actionable insights can be a formidable challenge. That's where Getwizer steps in with its groundbreaking insights capabilities ...
Talking research Focus on Natural Beauty Driving Growth in Skincare Sector

- By Jody Kleinman 5 min

Sales of skincare products are on the rise, particularly among Gen Z and men, according to Getwizer research.

Talking research Understand and Adapt to Changing Consumer Behavior Using Getwizer’s Powerful Tech/Human ...

- By Getwizer Team 2 min

Over the past number of years the daily routines and spending patterns of consumers have been turned on their head, forcing companies to rethink how they retain their existing clients and win new ...
News & PR Getwizer Appoints Chief Commercial Officer After Strong Q1

- By Getwizer team 3 min

The hybrid consumer insights platform continues to invest strongly in people and technology to drive its impressive growth NEW YORK, June 7, 2022 – Getwizer, the hybrid consumer insights ...
News & PR New Retail Report from Getwizer Reveals Parents’ Extreme Frustration With Retailers’ One ...

- By Getwizer team 3 min

Sizing discrepancies lead more parents to shop in-person, says Getwizer Retail Report New York, NY, June 2nd, 2022 – A new report from consumer insights platform Getwizer reveals the extreme highs ...
Events & Webinars Webinar Summary: How Brands and Retailers Must Adapt to Attract Gen Alpha and Gen Z

- By Getwizer team 1 min

With the spending power of Gen Alpha and Gen Z rapidly evolving, companies looking to benefit will need to adapt to truly capture the hearts and minds of this new wave of consumers. However ...
Talking research Going global: Why you need humans to get cultural context right

- By Shira Watermann 4 min

When conducting international research, language is not the only barrier that needs to be overcome. Each market and vertical will have its own unique attributes, no matter how familiar they may appear ...
Talking tech How Getwizer’s building-block approach to consumer insight solutions translates AI and ...

- By Getwizer Team 5 min

If there is one ‘new normal’ companies need to adapt to it is the constant unfolding changes in consumer behavior. These can be rapid and unpredictable, and can quickly erode the market share of ...
Case studies Leveraging AI and automation helped Marketing Architects provide fast, cost-effective research

- By Getwizer team 3 min

Enabling brands to access fast, cost-effective consumer research to pretest their television ads was key in helping Marketing Architects maintain their current customers and attract new business as ...
Case studies Next Insurance found out firsthand just how effectively Getwizer boosts results, cuts costs ...

- By Getwizer team 4 min

Embedding research at the heart of the decision-making process required a different approach for Next Insurance. It needed a fast, innovative solution that would provide a centralized consumer ...
Insight reports How Race Is Playing A Major Role In The NFT Boom

- By Alex Frankel Schorr 3 min

Variety and Getwizer joined forces to research the rapid growth of NFTs, who is buying them and what is hot and what’s not in the world of these digital assets. The world of NFTs has rapidly turned ...
Talking research Turning COVID lemons into lemonade: a spotlight on IHUT

- By Oded Blank 3 min

Last January, the Getwizer consumer insights platform partnered with leading product sampling platform PINCHme to integrate IHUT (in-home usage testing) within Getwizer’s research offering – thus ...
Talking tech A Layered Approach to Better Data Cleansing: How Getwizer Optimizes Survey Data through ...

- By Alon Ravid 3 min

The quality of research data can make or break the business decisions that stem from it. Yet the raw data of market research is a mixed bag at best. Among the thousands of open-ended survey responses ...
Talking research 500 Billion Reasons Why Brands and Retailers Must Adapt Now to Embrace Generation Alpha

- By Getwizer Team 5 min

Brands that connect with Generation Alpha will find their influence on their parents’ purchasing decisions will pay dividends They are Gen Z’s successors and only just turned 12, but Generation ...