Consumer Insights Resources

Talking research Focus on Natural Beauty Driving Growth in Skincare Sector

- By Jody Kleinman 5 min

Sales of skincare products are on the rise, particularly among Gen Z and men, according to Getwizer research.
News & PR PRESS RELEASE: Gambling and Gaming Habits Are Dictated by Your Gender and Generation

- By Getwizer team 4 min

NEW YORK, 28 September 2022 — Research conducted by Getwizer, the hybrid consumer insights platform, has found that almost 46% of American men but only just over 25% of women have placed a bet on ...
Talking research Sports Betting and iGaming Look Like Profitable Gambles for Brands

- By Shira Watermann 5 min

With another football season already in full swing, sports gambling is adding an increased element of entertainment to the on-field action as America’s love of gambling and gaming continues to ...
Talking research Gender-Fluid Clothing Popularity Driven by Gen Z and Gen Alpha

- By Alex Frankel Schorr 4 min

Back-to-school generations are more likely to explore clothing and make-up outside of the gender assigned at birth, according to new research by Getwizer. By Alex Frankel Schorr With millions of ...
Talking research How Gen Z’s Media Usage Is Paving The Road To The Metaverse

- By Alex Frankel Schorr 5 min

With social media and gaming the most popular forms of entertainment, according to Getwizer research, brands are increasingly looking to develop virtual identities to communicate their values and ...

Talking research Majority of Consumers are Skeptical of Cryptocurrencies, but Younger Populations are More ...

- By Alex Frankel Schorr 4 min

Getwizer’s research, in association with Variety VIP+, reveals cryptocurrencies face difficulties in becoming truly accepted by all consumers With Bitcoin and Ethereum falling sharply in value ...
Talking research Turning Research Data Into Actionable Insights to Kickstart Decision Making

- By Alex Frankel Schorr 6 min

Developing actionable insights can be the most difficult part of any research project. This is why Getwizer’s insights capabilities ensure research starts to deliver from the get go, by providing ...
News & PR Getwizer’s New Insights Capabilities Deliver Actionable Recommendations Making Research ...

- By Getwizer team 3 min

This new addition to Getwizer’s suite of services ensures research data immediately delivers value by providing clients with the key recommendations and actionable insights to kickstart their ...
News & PR Getwizer’s Latest Platform Upgrade Delivers Increased Accuracy, Automation and ...

- By Getwizer team 3 min

The improvements see a significant boost to Getwizer’s machine learning algorithm accuracy for analyzing open-ended question text and data cleansing. NEW YORK, June 22, 2022 Getwizer ...
Talking research How Getwizer Enables Brands to Test with the Right Audiences

- By Shira Watermann 4 min

Discovering the opinions, attitudes and behaviors of specific audiences is the key goal of research. But while defining these audiences can be relatively easy, finding them is far more difficult.
Talking research Understand and Adapt to Changing Consumer Behavior Using Getwizer’s Powerful Tech/Human ...

- By Getwizer Team 2 min

Over the past number of years the daily routines and spending patterns of consumers have been turned on their head, forcing companies to rethink how they retain their existing clients and win new ...
News & PR Getwizer Appoints Chief Commercial Officer After Strong Q1

- By Getwizer team 3 min

The hybrid consumer insights platform continues to invest strongly in people and technology to drive its impressive growth NEW YORK, June 7, 2022 – Getwizer, the hybrid consumer insights ...
News & PR New Retail Report from Getwizer Reveals Parents’ Extreme Frustration With Retailers’ One ...

- By Getwizer team 3 min

Sizing discrepancies lead more parents to shop in-person, says Getwizer Retail Report New York, NY, June 2nd, 2022 – A new report from consumer insights platform Getwizer reveals the extreme highs ...
Events & Webinars Webinar Summary: How Brands and Retailers Must Adapt to Attract Gen Alpha and Gen Z

- By Getwizer team 1 min

With the spending power of Gen Alpha and Gen Z rapidly evolving, companies looking to benefit will need to adapt to truly capture the hearts and minds of this new wave of consumers. However ...
Talking research Going global: Why you need humans to get cultural context right

- By Shira Watermann 4 min

When conducting international research, language is not the only barrier that needs to be overcome. Each market and vertical will have its own unique attributes, no matter how familiar they may appear ...
Talking tech How Getwizer’s building-block approach to consumer insight solutions translates AI and ...

- By Getwizer Team 5 min

If there is one ‘new normal’ companies need to adapt to it is the constant unfolding changes in consumer behavior. These can be rapid and unpredictable, and can quickly erode the market share of ...
Case studies Leveraging AI and automation helped Marketing Architects provide fast, cost-effective research

- By Getwizer team 3 min

Enabling brands to access fast, cost-effective consumer research to pretest their television ads was key in helping Marketing Architects maintain their current customers and attract new business as ...