Consumer Insights Resources

Talking research Focus on Natural Beauty Driving Growth in Skincare Sector

- By Jody Kleinman 5 min

Sales of skincare products are on the rise, particularly among Gen Z and men, according to Getwizer research.
News & PR PRESS RELEASE: Gambling and Gaming Habits Are Dictated by Your Gender and Generation

- By Getwizer team 4 min

NEW YORK, 28 September 2022 — Research conducted by Getwizer, the hybrid consumer insights platform, has found that almost 46% of American men but only just over 25% of women have placed a bet on ...
Talking research Sports Betting and iGaming Look Like Profitable Gambles for Brands

- By Shira Watermann 5 min

With another football season already in full swing, sports gambling is adding an increased element of entertainment to the on-field action as America’s love of gambling and gaming continues to ...
Talking research Gender-Fluid Clothing Popularity Driven by Gen Z and Gen Alpha

- By Alex Frankel Schorr 4 min

Back-to-school generations are more likely to explore clothing and make-up outside of the gender assigned at birth, according to new research by Getwizer. By Alex Frankel Schorr With millions of ...
Talking research How Gen Z’s Media Usage Is Paving The Road To The Metaverse

- By Alex Frankel Schorr 5 min

With social media and gaming the most popular forms of entertainment, according to Getwizer research, brands are increasingly looking to develop virtual identities to communicate their values and ...

Case studies Next Insurance found out firsthand just how effectively Getwizer boosts results, cuts costs ...

- By Getwizer team 4 min

Embedding research at the heart of the decision-making process required a different approach for Next Insurance. It needed a fast, innovative solution that would provide a centralized consumer ...
Insight reports How Race Is Playing A Major Role In The NFT Boom

- By Alex Frankel Schorr 3 min

Variety and Getwizer joined forces to research the rapid growth of NFTs, who is buying them and what is hot and what’s not in the world of these digital assets. The world of NFTs has rapidly turned ...
Talking research Turning COVID lemons into lemonade: a spotlight on IHUT

- By Oded Blank 3 min

Last January, the Getwizer consumer insights platform partnered with leading product sampling platform PINCHme to integrate IHUT (in-home usage testing) within Getwizer’s research offering – thus ...
Talking tech A Layered Approach to Better Data Cleansing: How Getwizer Optimizes Survey Data through ...

- By Alon Ravid 3 min

The quality of research data can make or break the business decisions that stem from it. Yet the raw data of market research is a mixed bag at best. Among the thousands of open-ended survey responses ...
Talking research 500 Billion Reasons Why Brands and Retailers Must Adapt Now to Embrace Generation Alpha

- By Getwizer Team 5 min

Brands that connect with Generation Alpha will find their influence on their parents’ purchasing decisions will pay dividends They are Gen Z’s successors and only just turned 12, but Generation ...
Talking tech Centralizing Your Research in One Knowledge Hub

- By Oded Blank 3 min

How to put knowledge management at the heart of your organization The lack of a central location to easily store and quickly share insights data and research reports, means that most insight teams ...
Insight reports The uncomfortable truth — shopping for children can be an emotional rollercoaster ride

- By Oded Blank 4 min

While shopping with children can be a positive experience for parents, the process can also be a nightmare resulting in frustration, stress and exhaustion, according to exclusive research by ...
Talking research How Gen Alpha and Gen Z are changing the relationship between fashion brands, retail and our ...

- By Oded Blank 5 min

Getwizer’s research highlights the unique needs of this new wave of evolving consumers The fall from grace of Abercrombie & Fitch, captured in a new Netflix documentary, should act as a warning ...
Talking research The Top Five Essential Benefits of Getwizer’s IHUT

- By Oded Blank 6 min

Social distancing and stay-at-home mandates forced an almost complete shut down of CLTs (central location test facilities) over the past two years. This robbed many brands of the ability to conduct ...
News & PR GetWizer Partners with Leading Product Sampling Platform PINCHme.com

- By Getwizer team 1 min

Users of the GetWizer platform will now be able to effortlessly integrate in-home usage testing (IHUT) to generate valuable consumer feedback and product insights, while saving both time and money.
News & PR GetWizer Boosts Retail Expertise with Key Hires

- By Getwizer team 2 min

Leading consumer insights platform expands its executive sales team to meet growing retail industry demand GetWizer, an automated, fully tailored consumer insights platform, announces today two key ...
Talking research Getwizer 2021 Research Highlights

- By Oded Blank 2 min

Delivering fast, cost-effective insights to power the decision-making of leading brands We’re proud to share with you some of the work we did this year with our customers, work that had tremendous ...